Baby Care

Cultivate Good Dental Habits from Young with

KODOMO – Singapore No. 1 Children Oral Care Brand*

There is common misconception that milk teeth are not important since it will be replaced by permanent teeth. The truth is: milk teeth play an extremely important role in the grown & development of every child. They also hold the spaces for the growth of permanent teeth and impact on speech and mental development such as confidence and self-esteem. Yet, 4 out of 10 preschoolers in Singapore have severe tooth decay**, which can affect children’s general health.

Established since 1982, Kodomo believes in cultivating good dental habits from young. Using Lion Japan’s advanced dental technology; Kodomo has specially developed a wide range of children oral care products for babies & children aged from 6 months to 12 years old.

Kodomo children oral care range is available in cheerful animal designs and fruity flavors to make brushing a twice daily fun activity for children.

• Use Kodomo soft-bristled toothbrushes for thorough cleaning while gentle to gums
• Use Kodomo fluoridated children's toothpaste to protect teeth against cavities effectively
• Visit dentist twice a year

*Based on Nielsen Retail Audit as at MAT Jun'17 for Total Children Toothbrush and Toothpaste in Singapore
**Source: Community Dental Health 2009 Mar; 26(1):12-7, Department of Preventive Dentistry Faculty of Dentistry, National University of Singapore

Find out more about the importance of Milk Teeth



SOFT & SLIM Children's Toothbrush

• Special-tapered Soft & Slim bristles remove foods particles & plaque effectively without hurting the tender gums of babies and children
• “Thumb Lock” toothbrush handle specially designed based on Human Science Technology for firm and easy grip
• Long Slim Neck reaches out to brush inner teeth more effectively
• Made from high grade PBT bristles
• Available for 4 age groups (0.5-2yrs, 3-5yrs, 6-9yrs and

PRO Children's Toothbrush

• Professionally designed based on Human Engineering Theory for higher cleaning efficacy & comfortable grip
• Comes with round compact head sizes to suit different age groups
• Long Slim Neck design that reaches out to clean back teeth thoroughly.
• Gentle on teeth and gum, soft end-rounded bristles remove plaque effectively while massaging the tender gums
• Available for 4 age groups (0.5-3yrs, 3-6yrs, 6-9yrs and

Children's Toothpaste

• Helps to provide Dual Protection (Enamel Protection and Cavity Prevention) against tooth decay
- Xylitol - a safe and natural ingredient to enhance the fluoride action; helps to strengthen teeth enamel
- Active Fluoride helps to fight against cavities
• Sugar-Free
• Available in 4 flavours (2 sizes): Strawberry, Grape, Orange, Apple (40g, 80g)

Children's Toothpaste Gel

• Helps to fight against cavities with Active Fluoride
• Delightful translucent gel to make brushing fun for children
• Sugar-Free
• Available in 2 flavours: Strawberry and Bubblefruit (40g)


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