Build a Strong Foundation with Systema, the Gum Care Expert
Gum Care is the foundation of oral health. Poor gum care can lead to gum disease and tooth loss. Some early symptoms of gum disease are bad breath, gums bleeding even with gentle toothbrushing, red and swollen gums. Using advanced dental technology from LION – Japan’s No. 1 Oral Care Company* for superior gum protection, Systema Complete Gum Care System helps you build a strong foundation. That means healthier gums, healthier teeth and a healthier you.
Systema Gum Care TVC (English)
85% of Singaporean adults have some form of gum disease^
Scientific evidence shows that gum disease can increase risk of health conditions**. Healthy gums are the foundation of healthy teeth. To keep gums and teeth healthy, bacteria and dental plaque need to be removed everyday. The build-up of bacteria and dental plaque around the gums will lead to Gum Disease – an infection of the gums, supporting tissues and bones which hold the teeth. Left untreated, it damages the gum tissues, and no gums means no teeth!
Research shows gum disease not only affects your oral health but also increases risk of other health conditions. This mouth-body connection is the result of harmful bacteria triggering off health ailments in other parts of the body.
[Click chart to see large version]
Lion Discovered Anti-bacterial Agent — IPMP that Kills Bio Film
There are more than 400 kinds of bacteria in your mouth. Bio Film, main cause of gum disease,
is a nest of gum disease bacteria where multiple bacteria live by sticking to the gum surface, making it tough to kill. Left untreated, Bio Film produces toxins, causing red and swollen gums which leads to gum pockets and gum disease.
First in Japan, Lion succeeded in the production of “GD Bio Film model” in Year 2003 to study the composition, structure and resistibility of antisepticizing ingredients of gum disease bacteria.
Using the “GD Bio Film model”, Lion Japan discovered the effect of anti-bacterial ingredient – IPMP that can aggressively attack, completely penetrate and destroy the Bio Film.
* Based on Japan's INTAGE SRI Retailer Tracking Data Oral Care Category Value Sales, CY2013
^Source: Survey conducted by Health Promotion Board, Singapore in 2003
1. Periodontology 2000, Vol. 44, 2007, David. W. P, Nadine. B & Timothy C.N , 113-126; Bryan S.M & Robert D, 103-112; Brian L.M & Gloria L.O, 127-153