Company Profile

Fulfilling a Spirit of Love

Guided by the company motto – “Fulfilling a Spirit of love” – LION’s product philosophy is founded on our promise to enrich people’s lives and bring them happiness, and we do so in more ways than one for the whole family. We are a company that creates value for lifestyle and spiritual fulfilment long into the future by consistently safeguarding health, comfort and the environment for people each and every day.

Our products for everyday living are created using Japan’s technology to make daily routines easier for a better quality of life.
Our knowledge, creativity and technological advancements have been key to developing tomorrow’s smart solutions.

LION has been continuously innovating to provide superior products for smarter living.
We’ve made a difference with effective and convenient products for:
  • Oral Care

  • Beauty Care

  • Baby Care

  • Fabric Care

  • Home Care

Established in 1982, LION Corporation (Singapore) Pte Ltd is a wholly-owned subsidiary of LION Corporation Japan. Having observed the lives of people for over 130 years since the founding of LION Corporation Japan in 1891 by Mr Tomijiro Kobayashi, LION understands the needs of the people and is dedicated to providing innovative and technology-driven products that make everyday living a healthy and pleasurable experience.