The Heart of All We Do

LION has been a regular part of everyday life for more than 120 years. Since then, we have seen how ordinary days add up to a lifetime. We believe that every day is the first step into a bright future and living positively to the fullest daily is the essence of happiness. This is why our mission is to contribute to ordinary life every day and this commitment is also reflected in our corporate slogan.

Corporate Message

Our Mission

“Inspired by the wonder of everyday life. Dedicated to creating a future full of health, hope and happiness”

At LION, we believe Happiness begins with love and care. By anticipating people’s needs and creating solutions, we provide for happier, healthier and more vibrant lives.

Our Vision

We will work towards achieving “healthy minds and bodies for all” through the “ReDesign” of the everyday rituals to make it easier and more enjoyable. Through this, we will create “customer experience-based value” in the areas of health, comfort and cleanliness.

Fulfilling a Spirit of Love

Guided by the company motto – “Fulfilling a Spirit of love” – LION’s product philosophy is founded on our promise to enrich people’s lives and bring them happiness, and we do so in more ways than one for the whole family. We are a company that creates value for lifestyle and spiritual fulfilment long into the future by consistently safeguarding health, comfort and the environment for people each and every day.

Our products for everyday living are created using Japan’s technology to make daily routines easier for a better quality of life.
Our knowledge, creativity and technological advancements have been key to developing tomorrow’s smart solutions.

LION has been continuously innovating to provide superior products for smarter living.
We’ve made a difference with effective and convenient products for:

  • Oral Care

  • Beauty Care

  • Baby Care

  • Fabric Care

  • Home Care

Established in 1982, LION Corporation (Singapore) Pte Ltd is a wholly-owned subsidiary of LION Corporation Japan. Having observed the lives of people for over 120 years since the founding of LION Corporation Japan in 1891 by Mr Tomijiro Kobayashi, LION understands the needs of the people and is dedicated to providing innovative and technology-driven products that make everyday living a healthy and pleasurable experience.

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