The Heart of All We Do

LION has been a regular part of everyday life for more than 130 years. Since then, we have seen how ordinary days add up to a lifetime. We believe that every day is the first step into a bright future and living positively to the fullest daily is the essence of happiness. This is why our mission is to contribute to ordinary life every day and this commitment is also reflected in our corporate slogan.

Corporate Message

Our Mission

“Inspired by the wonder of everyday life. Dedicated to creating a future full of health, hope and happiness”

At LION, we believe Happiness begins with love and care. By anticipating people’s needs and creating solutions, we provide for happier, healthier and more vibrant lives.

Our Vision

We will work towards achieving “healthy minds and bodies for all” through the “ReDesign” of the everyday rituals to make it easier and more enjoyable. Through this, we will create “customer experience-based value” in the areas of health, comfort and cleanliness.

Fulfilling a Spirit of Love

Guided by the company motto – “Fulfilling a Spirit of love” – LION’s product philosophy is founded on our promise to enrich people’s lives and bring them happiness, and we do so in more ways than one for the whole family. We are a company that creates value for lifestyle and spiritual fulfilment long into the future by consistently safeguarding health, comfort and the environment for people each and every day.

Our products for everyday living are created using Japan’s technology to make daily routines easier for a better quality of life.
Our knowledge, creativity and technological advancements have been key to developing tomorrow’s smart solutions.

LION has been continuously innovating to provide superior products for smarter living.
We’ve made a difference with effective and convenient products for:
  • Oral Care

  • Beauty Care

  • Baby Care

  • Fabric Care

  • Home Care

Established in 1982, LION Corporation (Singapore) Pte Ltd is a wholly-owned subsidiary of LION Corporation Japan. Having observed the lives of people for over 130 years since the founding of LION Corporation Japan in 1891 by Mr Tomijiro Kobayashi, LION understands the needs of the people and is dedicated to providing innovative and technology-driven products that make everyday living a healthy and pleasurable experience.

Compliance Declaration

The LION Group’s strong reputation for trustworthiness has been built through decades of hard work by its employees. The trust the Group enjoys has been a key driver of its growth and development. As our operating environment continues to undergo profound changes, we strongly believe that it is necessary to clearly lay out the principles that anchor our behavior, which we have honed over years of operations, in a Code of Conduct. We must create and maintain a framework that will ensure that each and every person working in the LION group understands and is able to carry out their responsibilities.

Compliance means obeying laws and regulations as well as maintaining a strong ethical grounding in order to satisfy the expectations and needs of customers and other stakeholders while fulfilling our role as a public entity. We regard ethics as meaning, broadly, doing what is right. In concrete terms, we see this as rooted in being honest, observing social mores, not antagonizing others, and thinking of others as we think of ourselves. Based on this understanding, we established the LION Group Charter for Corporate Behavior.

We hereby declare our commitment to upholding the LION Group Charter for Corporate Behavior and ensuring that the Company is useful and valuable to society.

AL (All LION) Heart Hotline

In LION Singapore (hereinafter, the “Company”), compliance is the cornerstone of the company’s existence, and we commit to uphold the highest integrity and trust in our daily practices. If the Company’s employees or stakeholders become aware of any conduct in violation by the Company or its employees, in areas of laws or corporate ethics, or otherwise wish to consult about any other ethical issues, they can report or consult through this Compliance Hotline.

Reporting Windows
  • Compliance Committee
    LION Corporation (S) Pte Ltd.
    221 Kallang Bahru, LION Building, Singapore 339349
    Email to:

Other alternatives:

  1. LION Corporation Auditing Office
    Attn: Person responsible for corporate ethics, Auditing Office, LION Corporation
    1-3-7, Honjo, Sumida-ku, Tokyo 130-8644 Japan
    Email to:
  2. External attorney
    Attn: Attorney-at-law, Shuji Yamaguchi Okabe & Yamaguchi Counselors at Law
    5F, Eiha-shinkawa, 1-5-17, Shinkawa, Chuo-ku, Tokyo 104-0033 Japan
    Email to:
Reporting method
  • Please provide report in writing via any one of above windows.
  • Report may be made anonymously. However, anonymous report may hinder follow-up clarifications and investigations. Whistleblowers are encouraged to identify themselves where possible (name and contact details) to facilitate the investigation process.
  • All reports should be made in good faith.
Whistleblower Protections
  • The identity of whistleblower and all information disclosed will remain strictly confidential.
  • The staff tasked with investigating and responding to consultations and reports maintain strict confidentiality regarding such consultations and reports and their content.
  • Individuals shall not be treated disadvantageously for having used the hotline for consultation or reporting.
  • Individuals shall not be treated disadvantageously for cooperating in investigations, etc.